LinkedIn Rumored to Buy Rapportive

Rumors broke late last night that professional social network, LinkedIn, will be buying Rapportive, a browser plugin that lets users view activity, friends, and connections on their social networks right inside their Gmail. All users have to do is login to Gmail and then see all the activity from Facebook in the right-hand rail. Rapportive replaces the Gmail ads and if you have a LinkedIn login, you can then see all your social network connections in the context of your email. This is huge for LinkedIn as a retention tool, but getting more installs of Rapportive will be tough because most people prefer to log into LinkedIn themselves.

 

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